Luxury homeware products with emphasis on style and quality, Canningvale was an opportunity to focus on perfecting the details of products in their photos and designs to embrace the well known and respected brand.
Photography + Editing
It’s all in the details. I photographed all new products (lifestyle and deep etched) that arrived for Canningvale for their eCommerce business, ranging from different linens and cottons, bed sheets, throw blankets and towels. I enhanced the photos in Photoshop to increase the density and thickness of the products as they tend to sag and droop in the originals.
Email marketing and communication to the Canningvale audience was a large priority and also necessary for promoting sales, new products and exciting news. I would create at least 3 emails to be prepared, scheduled and sent during the week that focused on brand, product, price and beauty.
Smart stock Imagery
One aspect for Canningvale is creativity, uniqueness and diversity. They utilise a number of important imagery to support their cultural brand with stock imagery for packaging, labels and online content for blogs.
Banners were needed for their online store, to feature products in EDMs and advertising and for identifying different collections. These were created from photography, branding and typography.