Firstly, I created a brief with the company director, who, at the time, was a little lost in how to actually start an online business. And I completely understood, from previously working with a lot of clients that are building businesses for the first time with little to no knowledge of knowing how to start. So we went on a journey designing the logo and branding. Then onto working with a developer to build the website. As that was happening I was doing constant photography sessions, week after week, to shoot hundreds of furniture products, with thousands of detailed and angle shots all while editing for upload. Not to mention the pile of manipulated photos to build for missing products and colours. Once product photography had settled, we focused on getting the website designed with branding and products. A constant stream of advertising material was produced to promote the new website in Adwords, Facebook, Newspapers, Flyers and Building and Facade signage.