Art and Soul Therapy 2018-03-26T13:12:17+00:00

Project Description

Art and Soul Therapy

HOW I TACKLED THE BRIEF

Brief

My client was after their first logo to start building a brand for their mindful business of Art Therapy, a service to provide people of all ages with mental health issues, using art as a means of expression and discussion of their emotions. The client needed a spiritual representation and an artistic approach to their logo design.

The client wanted a crisp, simple and memorable logo with styles that were modern, feminine, playful, and full of colour.

  • Logo

  • Branding

  • Business Card

Deliverables

The first design concepts were all created by following the client brief and design styles. To represent the soul, a feather was used alongside numerous colour schemes in watercolour which was used to represent the art side. A modern brush style font was used to tie all the elements together.

  • Art and Soul

  • Simple and Modern

  • Colourful and Playful

Logo
Branding
Business

First Design Concepts

Results

The final design came together from the brief, research, design concepts, revision/feedback.

Client Feedback: “I LOVE LOVE LOVE IT!!!!!!!! It’s perfect!!!!”

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